We book qualified
sales calls. You pay
for the ones that
show.
Social Patter provides B2B companies with 20+ qualified prospects every month using our cold outreach system. With our performance pricing model, you only pay for qualified leads that show up.
No sales calls = $0 Paid.
- No Monthly Retainer Fee
- No Upfront Risk
- Fast Results
Referrals are NOT
a pipeline.
A referral arrives when somebody happens to remember you. Inbound only reaches people already shopping. Neither one is a system you can turn up.
Without a channel that starts conversations with qualified strangers on purpose, next quarter is decided by timing and luck. Outbound is the only lever where you control the input and the volume.
Most lead generation agencies get paid whether or not the phone rings. Pay per lead flips that. We just take it one step further and get paid when the call happens.
You Only Pay When We Deliver You Results.
Once we've established your total addressable market and the offer you'll use, we'll begin sending 1000+ daily outreach messages on your behalf. The qualified prospects interested in your product or service will become scheduled sales calls on your calendar. You pay us a flat fee for every one that shows up, and nothing for the ones that don't.
-
01
Qualified
High Buying Intent, matches Ideal client profile, and aligns with pre-established criteria.
-
02
Booked
We forward you the appointment and tracking.
-
03
Attended
Shows up for the call with interest or intent in purchasing your product or service.
-
04
Billed
Flat fee per qualified sales call. Billed Weekly.
Part one
Tech Fee
Covers your outbound system:
including sending domains, inboxes, copy, maintenance, setup, etc.
One price. Paid Upfront.
Part two
Performance Fee
Flat fee paid per qualified sales call.
We run the
outreach. You
take the calls.
Cold email lead generation, start to finish. Four moving parts. All four sit with us.
Book a call-
01
Build the list
We define the target with you, then pull and verify decision-makers who match it. Bad data is the fastest way to burn a domain, so nothing goes out unverified.
-
02
Write the emails
Short, specific, written like a person. Built around the problem your buyer already knows they have, not a feature list they did not ask for.
-
03
Run the sending
Separate domains, warmed inboxes, sequenced follow-ups, deliverability monitored daily. Your primary domain never sends a cold email.
-
04
Work the replies
Every reply handled by us. We qualify, answer questions, handle the back-and-forth and put the confirmed meeting on your calendar.
Three Ways To Fill
A Calendar.
| Comparison point | In-house rep | Retainer agency | Social Patter |
|---|---|---|---|
| Upfront cost | Salary, tools, ramp | Retainer from day one | Tech fee only |
| Time to first call | 60 to 90 days | 30 to 60 days | Within first 7 days |
| Who writes the copy | The rep, between calls | Junior on three accounts | Us. We take your offer and package it inside of expert copywriting targeted to your Ideal Client. |
| Who works the replies | The rep | Usually handed back to you | We do, using our intelligent tracking and booking system. |
| What you pay for | Hours | Activity | Only the Qualified Prospects That Show Up. |
| If nothing books | You still pay salary | You still pay retainer | You Don't Pay and We Go Broke. |
We Don't Work With Everyone
Good Fit
- You have multiple B2B offers, or a proven offer that can be sold through cold outreach
- You have a large total addressable market
- You have reviews and case studies that prove a track record of happy, satisfied clients
- You have a designated sales team, or the ability to sell your offer over the phone
Not A Fit
- You have one offer and depend on clients being physically present
- Your ideal client is very narrow and specific
- You are just starting out and have no reviews or case studies to leverage yet
- You are not experienced in sales, or have trouble selling your offer over the phone
Notes from the
outbound desk.
Honest and straightforward answers to our most frequently asked questions.
Pay per lead vs. retainer: what you are really buying
Two agencies quote you the same month. One wants a retainer. One wants to be paid when the call shows up. Here is how to tell which one is carrying the risk.
Read the articleWhat counts as a qualified lead, in writing
Why cold email still books more calls than ads
Straight
answers.
If something is not covered here, ask it on the call. We would rather over-explain the model than sign somebody who misread it.
What counts as a qualified sales call?
Before launch we agree in writing on the companies, roles and conditions that count. A qualified call matches those terms, shows clear intent, books a time and attends. No moving the goalposts after the fact, in either direction.
What does pay per lead mean here?
Most pay per lead deals charge for a contact or a form fill, whether or not anyone wants to talk. We charge for a qualified sales call that actually happens. Same idea, tighter definition, so you are never paying for names.
What happens if someone does not show?
You pay no performance fee for that meeting. We chase the reschedule ourselves. If they later attend, it becomes billable then and not before.
What does no upfront risk mean?
No retainer and no long contract. The tech fee covers your outbound infrastructure and we tell you exactly what it is before you commit. The part that scales with your growth, the performance fee, only applies to qualified calls that attend.
Is this cold email lead generation or appointment setting?
Both, in practice. Cold email is the channel. The result is booked, qualified sales calls, which is what appointment setting was always supposed to deliver.
What does Social Patter actually handle?
List building, copy, sending infrastructure, deliverability, follow-ups, reply handling, qualification and booking. You take the call and close the deal. That split is the whole point.
Do you charge a traditional lead generation agency retainer?
No. There is a tech fee covering your outbound infrastructure: sending domains, inboxes, data, sending platform and copy. Past that you only pay for qualified calls that show up.
How long until the first calls land?
Within 7 days. We build the list, write the copy and set up your sending domains and inboxes right away, and your campaign goes live inside the first week. Inbox warm-up runs alongside it, because skipping it is how campaigns land in spam permanently.
Will cold email hurt our domain reputation?
No. We never send from your primary domain. We register and warm separate sending domains that look and read like you, so your main domain stays clean.
Next step
Ready To Start Adding Qualified Sales Calls To Your Calendar?
Jump on a quick call to tell us about who you serve and what you sell, and we'll determine whether or not we are a good fit for each other. Qualified candidates can expect to see results within 7 days. Book below.
Book a call